The housesMarketing, Advertising and Media
A full-service communication agency, from strategy to screen
Elina's roleOwner and CEO, since 2007
Princeps has been operating since 1990 and was founded officially in 1991 by Elena Marinova. Elina Ivanova-Atanassov has been CEO and owner since 2007, the second generation of the family to lead the agency, which now serves clients across every channel from strategy to video.
The agency works as a single house for every channel a brand speaks through. Rather than asking a client to coordinate separate firms for strategy, advertising, press and digital, Princeps brings the work under one roof, so that tone, image and message stay consistent from the first analysis to the last placement.
Its method begins with research of its own: the market, the competition, the wider economic and social setting and the client's past communication. From that analysis come measurable objectives, a positioning and a plan, each stage discussed and justified with the client before the creative work begins.
Services
Strategy
Market research and analysis, brand strategy, go-to-market plans and marketing consultancy, acting as a client's marketing department or alongside it.
Creative
Naming, identity, packaging, print, editorials and outdoor, with design produced in house.
Media
Planning and buying across television, radio, print, outdoor, transport and online, with a view to efficient reach.
PR and Events
Press relations, interviews, press releases, crisis communication and press monitoring, together with the conception and management of corporate and special events.
Digital and AI
Search, paid campaigns, social channels, content and email, run as one programme rather than separate tactics.
Web and Apps
Websites from landing pages to e-commerce, custom content systems, and applications for iOS and Android.
Video
Scripts, storyboards, casting, filming and post-production for television commercials, radio spots and online video.