EL WELL is a community Elina founded for personal growth, biohacking, technology and healthy habits. Its own channels describe it as a place for challenges and self-improvement, where each member builds on themselves at their own pace, among people who share the same intent, with no pressure, only the quiet satisfaction of progress day after day.

The community runs events and free teaching with its mentors, among them the functional medicine specialist Dr. Ralitsa Nikolova. Most of its conversation happens in short films on TikTok, Instagram and YouTube, many of them presented by Elina, and in a private community group where members take the ideas further.